Preferred Publishing LLC presents

Sales lessons.
Real stories.

A wider view of life.

Green Is the Color of Money explores the realities of selling through practical experiences, memorable stories, and lessons that reach beyond the sales profession.

By Alan Prefer – A sales book for everyone

 
Sales is more than a job title
A book for the way you think

Sales is more than a job title.

Whether you work in sales, are considering entering the field, or simply want to understand its lessons, there’s a perspective here worth exploring.

01

For those in sales

Reflect on your skills, relationships, approach, and opportunities to improve.

02

For those considering sales

Explore the realities of the profession and what it takes to build a successful approach.

03

For the curious

Discover how sales can offer insights into people, relationships, and life’s wider lessons.

Green Is the Color of Money – Sections
The Philosophy

Real experiences.
Practical lessons. No unnecessary hype.

Sales is shaped by more than a script or a technique. It involves people, relationships, judgment, persistence, and the lessons gathered along the way.

Green Is the Color of Money approaches the subject through real-world experiences and reflections that make the ideas understandable and memorable.

A human perspective on the business of selling.
Inside the Book

Explore the journey.
Look beyond the sale.

A book about selling—and about the people, choices, and experiences that give it meaning. Written with a genuine voice and room for a little humor along the way.

Get the Book
01

The realities of selling

Real-life scenarios and reflections bring the world of sales into focus.

02

People, not just prospects

A wider look at the relationships and personal judgment behind every interaction.

03

Your own sales perspective

An invitation to take stock of your skills and consider whether sales is the path for you.

04

Lessons that stay with you

An approachable journey connecting sales experiences with life beyond the profession.

Meet the Author
Alan Prefer.
Author of Green Is the Color of Money

The experience
behind the lessons.

For Alan Prefer, writing this book was an adventure and a labor of love. His approach is straightforward: real-life scenarios, understandable ideas, and no unnecessary fluff.

He invites readers to reflect on their own skills, explore the path of sales, and find the humor and familiar moments in the journey.

A sales book. A life perspective.
Speaking & Book Signings

Bring the conversation
to your audience.

For speaking engagements, book signings, and relevant event enquiries, get in touch to discuss the opportunity.

Enquire About Speaking
Before You Turn the Page

A few things
worth knowing.

No. It offers plenty for people in sales, but it is also written for anyone considering the profession or simply curious about people, relationships, and life’s wider lessons.

It is a book about selling—and about the people, choices, and experiences that give it meaning. Written with a genuine voice and room for a little humor along the way.

Use the “Get the Book” button on this page to find the available purchase options.

Yes. For speaking engagements, book signings, and relevant event enquiries, use the enquiry button above to get in touch and discuss the opportunity.

A Different Perspective Starts Here

Discover Green Is
the Color of Money.

Real-world sales experiences and life’s lessons, brought together in an
approachable, memorable way.